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Whether your go-to clitoral vibrator has finally died (RIP) or you're shopping for your first wand vibrator, you'll want to turn to one of the best sex toy sites. When we say "best," we're talking about online stores with a wide variety of toys, fair prices, and bonus elements that make them stand out. For example, some adult toy shops have comprehensive sex education articles and guides to go with your toy. Other stores specifically focus on gender inclusivity. And then you have the retailers you might not even realize sell sex toys, like Amazon and Sephora. In addition to vibrators of all kinds — including rabbit vibes, remote-controlled ones, bullet vibrators, and couples' vibrators — you’ll also find things like lingerie, lubricants, anal toys, and kink products at the best sex toy shops we’ve highlighted. Cute Mini Toys
Okay, enough foreplay. Here are our picks for where to buy sex toys online, from Target to Lovehoney to Babeland and beyond.
Why we love it: A sex toy from LELO is an investment in your self-care routine. The luxury sex toy retailer based out of Sweden features a wide variety of vibrators, including G-spot vibrators, clitoral devices, rabbit vibrators, and more. It's also got toys designed to be used by couples, and a few designed just for penis owners. LELO only releases one or two new products a year, meaning the team spends lots of time tailoring its high-end toys to be incredibly effective and boast a long battery life. LELO also has its own production facility, which ensures products are made with truly body-safe materials (and it certainly doesn't hurt that these sex toys are also velvety soft).
Standout toy: The Sona 2 Cruise is one of LELO's most popular items, which is probably not surprising to most. This sleek toy is designed with unique, clit-stimulating pulsation technology — meaning the pulses get more intense the more you press the device to your clit. It's 100% waterproof, making it the ideal shower or bath companion (though the brand recommends using it in drier circumstances with a water-based lube), and features 12 settings in all.
Why we love it: Adult toy shop We-Vibe features a range of vibrators, but we have to say the most impressive features lie in the advanced tech. Many of the brand's vibrators can be controlled via a Bluetooth app, perfect for long-distance hookups. We-Vibe even offers a few wearable vibrators, so put one on and let your partner be in control if you're feeling daring. Of course, if you just want a vibrator for some solo self-care, there are still plenty of options worth exploring, like the We-Vibe Nova 2.
Standout toy: The We-Vibe Chorus is one of our favorite luxury sex toys that we firmly believe is worth every dollar. This wearable device can be used during solo sessions or partnered sex as well as in conjunction with a strap-on, dildo, the list goes on. The wireless remote control is activated by a simple squeeze so you can shuffle through three intensity and seven vibration modes easily — even when you're in the moment. And thanks to the Bluetooth-connectable We-Vibe app, long-distance couples can also get in on the fun.
Why we love it: If you're not feeling the candy-colored sex toys with innuendo-based names, Maude might be for you. These minimalist toys, lubes, and massage candles from the Allure editor-approved brand have an undeniably elegant feel to them. It's no wonder that Dakota Johnson is a co-creative director for this refined brand. You'll find a curated selection of vibrators meant to be used internally or externally, depending on your preferences. But don't be fooled by the understated branding — these toys are powerful.
Standout toy: If you're just starting to build out your collection, you simply can't go wrong with the straightforwardly named Vibe, which is one of our top sex toys for beginners. This sleek device features just one button, which allows you to switch between three speeds, as well as a USB cable to recharge your tool. Trust us — you'll want to take this petite vibe with you, wherever you go.
Why we love it: If you're interested in trying new sex toys but don't want to drop a ton of money, head to PinkCherry. It has an impressive variety of sex toys and it’s not uncommon to see vibrators and toys available for less than $5 — yes, seriously. Plus, your order ships in a discreet brown box with a return label that just says "Customer Service" so you don't feel awkward about your neighbors seeing it on your stoop.
Standout toy: Many bullet vibrators offer just a few settings to play with, and that's all that some people want or need. But if you love mixing things up, take a look at this rechargeable bullet vibrator that has 20 unique functions. It's fully waterproof if you want to take it into the shower or bath, plus it's just 4 inches long which makes it easy to travel with. Plus, it's incredibly affordable given all that it can do. If you're still skeptical, PinkCherry often has sales or promo codes that can make this inexpensive toy an even better deal.
Why we love it: Buying a luxe vibrator and the perfect pair of party-ready boots in the same transaction sounds almost too good to be true. But with Revolve, it's your new reality. In case you didn't know, the premium lifestyle shop that sells covetable clothing and accessories also sells vibrators from brands like Hers, Dame and Kiki de Montparnasse.
Standout toy: There's something undeniably luxurious about a vibrator that's literally made with 18K gold. The Kiki de Montparnasse Etoile vibrator has 10 vibration modes to play with and can be used with any lubricant (including silicone lubes, which are a no-go for most vibrators). It's made with body-safe materials including a stainless steel core that's finished with the aforementioned 18K gold. Just saying, if you're looking for an erotic gift, it's hard to do better than this splurge-worthy designer vibrator.
Why we love it: Another popular option for where to buy sex toys online, Lovehoney has a huge variety of vibrators, dildos, lubes, and more. The retailer also offers its own line of toys, which tend to have the same features as other sex toys at a lower price. Speaking of other brands, expect to find We-Vibe, Womanizer, Lovense, LELO, and others. Plus, Lovehoney has frequent sales of up to 90% off.
Standout toy: Lovehoney has its own line of sex toys that's definitely worth digging into. Case in point? The internet-famous Rose Clitoral Suction Stimulator. This cute toy is equipped with 10 pleasure air intensity levels as well as a travel lock, so it doesn't accidentally turn on in your baggage. It's become so popular that Lovehoney now offers 2-in-1 variations of the famous rose, including a G-spot vibrator and egg vibrator.
Why we love it: Bellesa Boutique sells a range of premium vibrators, from user-designed thrusting vibrators – more on that in a second – textured finger vibrators, anal toys, and toys that can be used to turn a penis or dildo into your new favorite buzzing BFF. The brand is all about community, with plenty of resources on their blog addressing topics like arthritis-friendly toys, wax play 101, and the pros and cons of getting off hormonal birth control according to the Bellesa community. And, hi, who wouldn't want a "no fake orgasms" tee or "toys before boys" mug? There's a lot you'll want to add to your cart from this online shop.
Standout toy: If there's one toy to buy from Bellesa, it's Thrust. According to the product description, "thousands of pieces of community feedback were poured into making the perfect G-spot thrusting vibrator." The result is a vibrator that rubs back and forth against the G-spot and has a wide stingray-shaped paddle to stimulate as much of your clit as possible. We haven't even mentioned the rotating beads in the shaft that provide extra stimulation or the 10 vibration modes (plus 5 thrusting and rotating modes).
Why we love it: One of the biggest names in adult toy shops, Babeland has an incredible variety of sex toys. We're talking vibrators of all kinds, dildos, couples' toys, harnesses, BDSM kits, penis toys, and so much more. There's a toy for every budget, whether you’re trying to spend less than $20 or you're ready to splash out. Plus, Babeland frequently offers discount codes and slashes prices on popular brands like Womanizer or Good Vibrations. Our picks are two of Babeland's best sellers: the classic Hitachi body massager (a.k.a. vibrator) and the Happy Rabbit Cock Ring, which adds a little extra stimulation for both partners during sex.
Standout toy: Ah, the Magic Wand — one of the most famous sex toys out there, even if you're new to this world. First released in 1968, the original Magic Wand came with a cord, but now, you're not tethered to the bounds of said cord. This cordless version not only runs for three hours on a single charge (and shuts off automatically after 20 minutes of continuous use), but it boasts other updates, such as a quieter motor, smoother silicone head, and a combination of eight intensities and vibration patterns. Go to town, folks.
Why we love it: Most (though not all) of the toys available at Tracy's Dog are all about clit stimulation. You'll find plenty of options for clit-sucking vibrators and even a few with flickering tongues that simulate oral sex. Unlike a partner, these vibes will never change up their pattern riiiight as you're getting to the good part. Even if you're not into intense clit stimulation, this site is still worth perusing, since they also offer anal toys, fleshlights, wand vibrators, and other intriguing toys designed to give you toe-curling orgasms.
Standout toy: The OG Pro 2 Clitoral Sucking Vibrator is one of the brand's bestsellers, and it's not hard to see why. One shaft provides intense clit-sucking action while the other shaft rumbles oh-so-pleasurably against your internal hotspots. Plus, it's all controlled via remote, so there's no fumbling around to find an awkwardly-located button when it's time to take things up a notch. Plus, the design of this toy makes it easy to use (almost) hands-free. Once you've found your ideal setting using the remote, you can just sit back and relax.
Why we love it: Dame, which advertises its products as "researched, developed, and designed by women," offers a wide variety of sex toys ranging from beginner-friendly to more adventurous. Each product page includes detailed information on the quietness, intensity, and vibration (e.g. "buzzy" versus "rumbly") of each toy — especially useful for first-time buyers who might need some guidance. That said, if you're expanding an already vast collection, you'll still find plenty to enjoy like the Eva, a hands-free vibrator that stimulates the clit, and the Pom, a small, flexible vibrator that can be used on the clit, nipples, or basically anywhere else on the body.
Standout toy: How cute is Miss — or rather, Dame Eva? Designed for partnered sex, this rather royal toy has two flexible arms that kind of work like a tension rod would — they tuck underneath the labia majora and then expand as you let go to keep itself in place, even during penetrative intercourse. Consider the pleasure gap closed.
Why we love it: These futuristic sex toys don't just look cool. Each toy comes to market after a lengthy research process that includes engineers, doctors, and plenty of user feedback. The end result is a line of unparalleled sex toys with unique features that go above and beyond to bring you pleasure. The MysteryVibe toys are not only fun; they're designed to address a number of conditions including pelvic health problems, vulval pain conditions, arousal disorders, urinary incontinence, erectile dysfunction, and other related conditions. We love a company that's going above and beyond to make devices that make pleasure and comfort more accessible for everyone.
Standout toy: It's hard to pick a favorite, but the Crescendo 2 is truly unlike anything you've ever seen. It's an ultra-flexible vibrator that can be bent to hit your most pleasurable spots every single time. It contains six motors and offers 16 powerful settings to explore. It's designed to mimic the motion of your or a partner's fingers and can be used to stimulate the G-spot, P-spot, clit, or anywhere else. Also, it can be controlled via an app, so it's easy to put your partner in charge if you're feeling submissive.
Why we love it: When you're in the mood to treat yourself to a new wardrobe staple or fancy candle, you head to Saks Fifth Avenue. And now the iconic retailer has another way for you to treat yourself, thanks to the curated selection of sex toys you'll find on their website under "The Self-Care Shop" section. They sell plenty of elegant vibrators from brands like LELO, Dame, Bloomi, Vush, and others. In addition to toys, Saks' sexual wellness section also has items like massage candles, topical serums to increase sensitivity, lubricants, and wipes.
Standout toy: The Vush Pop Shine G-Spot Vibrator can be used for internal stimulation (duh, it's in the name) but you can also easily flip it over and use it to stimulate the clitoris or other sensitive external spots using the 10 vibration settings. Plus, it comes with a sleek magnetic charging case that doubles as a discreet travel case if you're looking to take this vibrator on vacation or to your hookup's house.
Custom Capsule Figures Why we love it: ICYMI, Sephora now sells sex toys and other intimate wellness items including lubricants, massage candles, and more. You'll find a curated selection of vibrators from trendy celeb-backed brands including Maude, Dame, and Goop. And unlike other sex toy retailers, there’s nothing on the packaging that announces "Hi, I ordered a vibrator," if you'd rather not tip off your roommates or parents. Plus,